It's late to the game, but can AAPL repeat history in the virtual reality market?
The View-Master is the Apple store’s first retail virtual reality offering. However, the View-Master has been available as a sturdy upgrade to Alphabet Inc’s (GOOGL, GOOG) Google Cardboard virtual reality headset since February of last year when it was revived through a partnership with Mattel, Inc. (MAT) — the company responsible for developing the original View-Master in 1939.
Some investors have been wondering, though, if AAPL has what it takes to dominate the virtual reality marketplace against competitors such as Facebook Inc (FB), Microsoft Corporation (MSFT) and Samsung (SSNLF), which are well ahead of Apple in the race to the top of the VR mountain.