Don't expect CurrentC to gain much currency with consumers
Apparently, the Merchant Customer Exchange, or MCX for short, is
planning a test run of its own mobile wallet, CurrentC.
MCX is a consortium of more than 60 big-name retailers from across the country, including industry giants such as
Walmart (
WMT),
Best Buy (
BBY),
CVS (
CVS), and
Target (
TGT). The CEO of MCX, Brian Mooney, described his vision for the future of smartphone payments, and he believes CurrentC will rise to become
“one of the great competitors” in the mobile wallet arena.
Through its agreement with participating businesses, MCX was able toforce some of the country’s largest and most popular retailers
to stop accepting competing mobile wallets and smartphone payment systems such as
Google (
GOOGL,
GOOG) Wallet and Apple Pay,
Apple’s (
AAPL) virtual payment system that took the country by storm when it was released late last year.
However, in a bold move last April,
Best Buy announced that Apple Pay would be accepted in both the Best Buy smartphone app and the retailer’s physical stores.
Further, MCX’s mobile wallet exclusivity clause expires later this month, and
without a fully functioning version of CurrentC available, many participating retailers have already announced intentions to begin accepting Apple Pay, Google Wallet, and other digital payment systems such as
PayPal (
PYPL).