Target stock needs its e-commerce side to keep growing like a weed
And in the long run, this could help paint a more bullish picture for Target stock.
Last month, TGT reported fourth-quarter earnings, revealing 34% growth in e-commerce sales during the holiday shopping season. Investors were pleased with the results as a whole, sending Target stock more than 10% higher ever since.
Cornell’s decision to spend upward of $1.4 billion on improving the TGT website and mobile shopping experience clearly paid off, with full-year e-commerce revenue growing 31% over 2014. Sure, that’s not quite as well as he’d originally hoped, predicting 40% improvement. But Target’s 34% e-commerce growth in Q4 was more than quadruple the 8% increase reported by key retail rival Wal-Mart Stores, Inc. (WMT) and also ahead of the 26% increase reported by e-commerce big dog Amazon.com, Inc. (AMZN).
Cornell has said that TGT will spend approximately $2 billion in 2016 to further improve the company’s digital capabilities and make shopping online an easier, more pleasant experience for consumers.
Continued spending in this area could help TGT maintain steady e-commerce growth … but that doesn’t necessarily mean Target stock will benefit.