The return of Zynga's co-founder and former CEO Mark Pincus can't help ZNGA stock
An
abrupt end to Don Mattrick’s tenure as CEO of social gaming company
Zynga Inc (NASDAQ:
ZNGA) was announced earlier this week. After nearly two years in office, Mattrick has stepped down with plans to pursue other challenges in Canada. Taking his place will be co-founder and former Zynga CEO, Mark Pincus.
The real question here is, what actually happened to cause Mattrick to walk away?
Until the news of his departure broke, ZNGA management had made no mention of any plans to replace the CEO, nor had Mattrick revealed an intent to step down.
Originally, Mattrick was brought in because management was confident he could reshape the company — which, at the time was almost entirely dependent on
Facebook Inc (NASDAQ:
FB) for customers and revenue — into a mobile-centric gaming powerhouse. At that point, Mattrick’s experience as head of the Xbox division at
Microsoft Corporation (NASDAQ:
MSFT) seemed like a good fit for ZNGA.
Now, not even two years later, Mattrick has jumped ship, and Pincus — who originally stayed on as Zynga’s product chief, but left that role a year ago — has returned to the head of the table. Unfortunately for Pincus (and for ZNGA stock holders), the state of affairs is bleaker than when Pincus first stepped down.